The 10 Best Link Building Companies for SEO

While no one can deny the power of on-site SEO, it’s off-site SEO that ultimately moves the needle when it comes to securing the top search engine rankings. Therefore, you’re going to need to do some serious link building if your goal is to siphon the kind of traffic that only the top spots in SERPs can bring.

Thinking about going at it alone? You may want to reconsider; SEO can be an absolute minefield if you’re not 100% sure what you’re doing. In fact, by building the wrong kind of backlinks, you could even harm your website’s search engine rankings, not to mention the sheer amount of time it takes.

Taking this into consideration, most people would agree that relying on link building services to do the job is a far better option. Not only is it completely hands-off, it’s also a guarantee that things are going to be done in line with the best industry practices.

If you don’t know where to begin, we’ve assembled a list of the top 10 link building companies that people are raving about. So if that’s what you came here for, kindly scroll down a bit to find the list of the best link building agencies and what makes each of them stand out from the rest. But before we move to the nitty and gritty, a couple of words are in order on what makes a high-quality backlink and how to go about picking the best SEO link builders for the job.

The making of a high-quality backlink

In the SEO circles, there’s lots of talk about high-quality backlinks, but if you’re not actively engaged in this industry, it’s hard to tell what these are. To keep it simple, high-quality links come from a website that’s topically-related to yours, is in an editorial position (ideally in the middle of a blog or news post and not in the sidebar or footer) and passes on a lot of link juice that’s coming from the site’s overall authority.

Of course, what we’ve described above is the holy grail standard of obtaining high-quality backlinks. In practice, however, you may need to make some compromises along the way – but that doesn’t mean that you should start building backlinks from bad neighborhoods or anything similar! When faced with a choice between a backlink that’s coming from a high-authority domain but has little to no topical relevance and a backlink that doesn’t have the highest DA, but resonates well with your niche due to how well the content fits thematically, you should pick the latter.

Top 10 Best Link building Companies

When it comes to the best link building companies, few things are as important as the cumulative number of years they’ve been active in the industry, transparent business practices, a clearly-defined strategy, a results-backed approach, reporting that leaves little to guesswork, and, although not the sole deciding factor, the pricing itself.

The link building service providers we’ve listed below have all of that to offer and more. Let’s take a look what additional benefits each of them brings to the table:

Location: US, Georgia

OutreachZ.com is a dynamic self-service platform connecting backlink seekers with willing webmasters. It empowers SEO professionals seeking autonomy by allowing them to choose blogs for content publication based on industry metrics like DA and DR. The platform solves blogger outreach challenges through its user-friendly interface, saving time and effort by pre-vetting bloggers. As long as high-quality, niche-relevant content is provided, striking a deal with interested bloggers becomes almost effortless. With a constantly expanding marketplace, OutreachZ.com offers a win-win relationship for both parties involved, fostering mutually beneficial partnerships in the world of online content promotion. Long story short: these link builders provide more value than the competition can ever hope to provide, and they’re more affordable to boot. What’s not to love?

Location: US, Idaho

When it comes to obtaining backlinks from authoritative websites with high domain authority (DA60+), a comprehensive approach involving linkable assets, outreach, and a well-designed strategy is essential. While not a productized service by any means, Page One Power stands out in this domain despite being pricier. This company has a remarkable track record, securing over 15,000 strategic backlinks annually from reputable websites for its clients. With over 12 years of experience and a network of 1,000+ active partners, Page One Power has mastered the art of link building. Trusted by renowned brands like QuickBooks, Healthline, BOSTITCH, and more, their consistent and strategic expertise in acquiring valuable links makes them the go-to choice for businesses with a budget for these services.

Location: Florida, US

If you’re seeking a link building service that offers additional perks like a range of free tools, The HOTH is a fantastic option. With a diverse array of link building services to choose from, finding the right fit for your needs is a breeze. Their most popular offering, the HOTH Link Outreach service, focuses on generating high-quality white-hat links for your business. Pricing is flexible, with adjustments based on a per-post basis, although this may vary depending on the specific service you choose from The HOTH’s offerings. Enjoy the convenience of comprehensive link building solutions coupled with access to useful complementary tools.

Location: Texas, US

Operating 100% remotely with hubs in San Diego, CA, and Austin, TX, their link building services cater to the fintech, e-commerce, and SaaS industries. With recognizable clients like AAA, Casper, and Zillow, they pride themselves on their ability to deliver custom pricing tailored to your needs. While their exceptional manual link building team works diligently behind the scenes, they have also developed a proven passive acquisition process that extends beyond digital PR. Through analyzing 500+ posts, they have discovered that passive link building can significantly enhance a post’s link growth. Their new and improved process ensures valuable links from high DR sites without extensive outreach efforts. Their track record speaks for itself, as evidenced by their achievement of earning over 1,580 links to The Zebra’s blog resource section. They believe in their unconventional yet immensely successful link building services, and they are excited to put themselves first on the list.

Location: California, US

Experience the power of OutreachMama, the go-to choice for over 300 companies worldwide, including popular names like Craftwhack and Perfect Dog Breeds. If you’re on the hunt for a service that thrives on white-hat traffic and ethical strategies, then you’ve stumbled upon a hidden gem. Brace yourself for a game-changing approach as OutreachMama taps into the influential network of blogs and brands within your industry to supercharge your SEO. Brace for impact as your rankings soar and your audience expands through a masterful blend of top-notch backlinks and other growth-driven tactics. Get ready to conquer the digital landscape like never before with OutreachMama!

Location: Maryland, US

Elevate your SEO strategy with PosiRank, the premium solution that prioritizes elite content creation. Immerse yourself in a world of possibilities as PosiRank crafts SEO projects that begin with a comprehensive audit of your business website. With a team of skilled American writers, PosiRank delivers optimized content tailored to your site’s needs. The platform also offers a diverse range of link building services, ensuring a well-rounded approach to boosting your online presence. But that’s not all—PosiRank’s remarkable speed sets them apart, enabling businesses to scale their SEO services at an accelerated pace. Embrace the power of PosiRank and witness your SEO endeavors reach new heights in no time.

Location: Colorado, US

Discover uSERP, the full-service link building agency located in Denver, CO. Specializing in information technology and services, uSERP proudly serves recognized clients like monday.com, Copy.ai, and Mailshake. Thier pricing options cater to different business needs: Startup at $10,000 per month, Scaling at $15,000 per month, and Authority starting from $20,000 per month. With a focus on white hat outreach, uSERP prioritizes quality over quantity to enhance your backlink profile and outperform competitors. Their content gap analysis, URL analysis, and link reclamation approach for brand mentions drive remarkable results. Count on them to collaborate with both small and large brands, including Hotjar and monday.com. And with their guest posting service, you can establish and nurture relationships with high DR sites and renowned brands.

Location: California, US

Meet Green Flag Digital, based in sunny San Diego, CA. Their link building services cater to a variety of industries, including SaaS, medical, real estate, and e-commerce. With recognizable clients like Bucket List Events, MindBodyGreen, and Reservations.com, their expertise speaks for itself. While their services may be smaller in scale, they prioritize trust and community in their strategies. They go beyond creating helpful content by ensuring it is trustworthy and tailored to each target audience. At Green Flag Digital, their talented link building experts view their readers as neighbors, not just consumers. Their services specialize in link acquisition for resource pages, which provide valuable evergreen links and industry-specific content. With their meticulous 10-step process, including audience and industry research, keyword matching, and topic selection, they set the foundation for successful link building campaigns.

Location: Wyoming, US

In the realm of agency support for link building, trust is paramount. Enter Linkdoctor.io, the go-to solution for obtaining high-quality links at scale. With a wealth of industry experience, a profound understanding of best practices, and a keen eye on search engine trends, Linkdoctor.io offers a distinct service suite dedicated to securing top-notch backlinks for your business. Their natural link building services cater to a wide range of industries, including e-commerce, healthcare, and startups. When it comes to building a robust link profile, trust Linkdoctor.io to deliver exceptional results backed by their expertise and commitment to excellence.

Location: Brooklyn, US

Located in Brooklyn, NY, Sure Oak specializes in manual link acquisition for a range of industries including B2B, SaaS, fintech, education, insurance, e-commerce, and healthcare. Recognizable clients such as SideChef, United Van Lines, and the American Red Cross attest to their expertise. With pricing options that cater to different needs, starting from Starter at $2,000 per month to Enterprise at $10,000 per month, Sure Oak ensures flexibility. Their approach revolves around value exchanges, providing prospective link partners with valuable resources that increase the chances of landing links on quality sites. Offering a wide array of link building services tailored to specific needs, including editorial link insertions, backlink auditing, digital PR, and more, Sure Oak ensures a customized strategy for your business and goals.

The benefits of hiring a link building service provider

• More website traffic: the more high-quality backlinks you build, the higher search your search engine rankings will be, and the more traffic you’ll get. It’s an easy formula.
• Avoid Google penalties: many budget-aware webmasters are too eager to try building backlinks on their own, only to find themselves at the whims of the almighty search engine giant and its trigger-happy algorithmic penalties. By working with a proven provider, you get to tap into their well of industry knowledge and thus avoid the trap!
• Save time: bear in mind that any kind of link building is a time-consuming process. Try doing it yourself, and you may as well make building backlinks your full-time job, thus rendering you unable to devote your time to actually running your business.
• Avoid guesswork: even in the expert SEO circles, disagreements may arise regarding what’s truly white-hat and what falls in the gray area of SEO. By leaving it to a qualified expert, you avoid having to do any guesswork.
• Increased authority in your niche: once your brand starts getting recognized in your niche, your bottom line will reflect it, and people will be more eager to buy from you as opposed to your competitors.

What you risk by working with unreliable link building service providers

• Algorithmic penalties: Google doesn’t like low-quality link building and is not afraid to go after those who violate its guidelines. Depending on the nature of your violation, this could be either a dip in your search engine rankings, or something much heavier and harder to recover from such as complete deindexing. Even if you later on choose to disavow these low-quality links, that’s not a guarantee that you’ll be able to reclaim your rankings. And even if you’re lucky enough to recover from the penalty, you’re still going to be throwing your hard-earned money away on low quality links that won’t do anything but harm your search engine rankings.
• Broken links: since any website takes time and money to maintain (if nothing else, to cover the hosting and domain fees), your backlink will no longer be live in case the website goes offline for whatever reason. Consequently, you will no longer be getting any SEO benefits from such dead links. If, on the other hand, you choose to work with trustworthy link building services exclusively, they will pre-vet all the webmasters for you, so you will be working only with the most professional webmasters in your niche.
• An unnatural link profile: when building backlinks, it’s quintessential for them to look as natural as possible. Google is very much against search engine manipulation in any sense of the word and will mercilessly go after those who try to cheat their way to the top. If it detects even the slightest sign of you trying to buy your way through or post on low-quality link farms with little to no editorial standards, don’t be surprised if you wake up to a site-wide penalty.

What link building methods do the top link building companies use to secure backlinks for your website?

Depending on your chosen backlink building provider, they could be using one or more link building methods, some of which we’ve outlined below. Keep in mind that these are exclusively white-hat link building methods – after all, it’s in their best interest to provide longevity to their clients and deliver the kind of results that stand the test of time.

1. Guest posting

Nowadays, guest posting is the bread and butter of building high-quality niche-relevant backlinks from trustworthy sources and it’s fully compliant with Google’s webmaster guidelines. The reason being is that, unlike what may be the case with other less reliable link building methods, guest posting is a purely content-based method. In other words, if the content is not up to par with the webmaster’s editorial guidelines, it is unlikely to get published. And so, everyone wins – the webmaster gets great content that provides tons of value for free, you get a backlink to your website, and Google gets more content to devour and populate its database with.

2. Infographics

Let’s face it – who doesn’t love infographics? These are info-packed images that convey interesting facts or provide valuable tips on a certain subject. Typically, a lot of design work goes into them, making them easily likable. Consequently, people are quite eager to share them on their own without you even asking because they provide so much value and are pleasing to the eye.

3. Using high-authority pages that accept user-generated content

Chances are you’re familiar with YouTube, Medium, Hubpages and other high-authority websites and have visited one of these on occasion. The reason why they’re so valuable for SEO purposes is that it’s easy to get your content accepted, provided it’s of high-enough quality. In turn, this lets you build backlinks to your website. Once again, good content is key in this regard, and you’re likely going to need to hire a writer, designer, or video producer if you don’t want to make these on your own. Either that, or work with link building services that already have their own network of pre-vetted content experts.

FAQs

Will link building services make a difference overnight?

No. Even when working with the best link building services in the world, results may take months to appear. This is especially true if your website is rather new. In this case, claiming the top rankings in Google may very well take up to a year. Otherwise, 3-6 months is a good estimate.

How will I measure the scope of the work that’s been done?

A reputable link building services agency will always keep you up to date by providing reports. These will indicate the domains from which the backlinks were built, their authority, trust score, and all the other relevant SEO metrics.

Why should I use link building services when there are plenty of automated backlinking tools?

Be very careful when you’re using automated tools to build backlinks. If you don’t know what you’re doing, you could pollute your site’s backlink profile with toxic backlinks that are likely to invite a Google penalty that’s going to be hard to recover from.

Why should you care about building backlinks to your website?

To this date, backlinks remain one of the most relevant off-site SEO metrics that Google sees as a vote of confidence, signaling that other webmasters in your niche are fond of your website and thus want to share it with others. The more backlinks you build, the higher your website will rank in Google, provided these backlinks are built from topically relevant high-authority sources.

Will I need to provide my own content if the link building agency asks for it?

Although you are more than welcome to provide your own content, most link building services have their own network of pre-vetted writers they work with. This means that you won’t have to worry about writing your own articles or even finding a writer to take care of the workload. When working with the world’s top link building SEO providers, it’s all done for you.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.